Sparring Partners has been pioneering the holistic application of Reputation Management. Within the Reputation Management Business Model all decisive factors Innovation, Communications/Corporate Identity & Design, Corporate Responsibility, Corporate Governance/Human Resources Management and CEO are concertedly deployed.
Living up to our company’s name we are leading our clients throughout all phases of Reputation Management towards becoming a Stakeholder Value Enterprise with dedication and focus:Bernhard Bauhofer on the tax dispute with USA and the consequences for Swiss Banking
Bernhard Bauhofer on new UBS management and Supervisory Board
Key Note Speech, Rotary Club, Dec. 21 2010
Sparring Partners Latin America unterstützt “Mi Sangre”-Weihnachtsgala
OFWI Conference 2010, Key note speech pdf ( 575 kb. )
Bernhard Bauhofer Key Note Speech at IMCZ event pdf ( 120 kb. )
Key note speech, IMCZ Investment Forum Zug, April 3 pdf ( 145.1 kb. )
BZSL Teacher Convention Sargans, January 8th 2010, Speech on "Respect in 21st Century Education"
Swiss Society of Cosmetic Chemists St. Moritz, February 3rd 2010, Lecture "Reputation Management and Ethics as competitive advantages"
Speech "37. Deutscher Marketing-Tag", 30.10. 2009 Berlin
Deutscher_Marketing-Verband_ Home.pdf, ( 420.2 kb. )
5th SME Congress Freiburg
Program ( 528 kb )
Fachtagung Reputation Management, 20. Mai 2009, Berlin
Program ( 1.6 Mb )
KMU-Campus, 04/21/09
Lecture: Reputation and CSR: "Profit helps Non-Profit and profits"
PHW Conference Forum Bernensis, December 4th 2008
Programm_Forum_Bernensis_PHW_lipe_301008.pdf
Key note speech panel discussion on "respect", Mönchaltdorf October 30 2008
Respekt1_Vortrag.pdf
Award Ceremony PHW Bern
Programm_Diplomfeier_PHW_25_06_2008.pdf
Institute for International Management Consulting Ludwigshafen, 24.11.2007
http://www.mba-ilmc.de/index.php
PHW Hochschule Wirtschaft, Fit for Global Business, Bern 7.12.2007
http://www.phw-bern.ch/downloads/news/Dozierende_MAS_EMBA_NDS_web.pdf
IMC, Institute for International Management Consulting, Ludwigshafen
http://www.i-imc.de/index.php
Fundraising ERFA-Gruppe Euregio.pdf
Guest lecture "Reputation Management", International MBA GISAM Business School, Hannover
http://www.gisma-hannover.de/userfiles/alumni/agenda_2007.pdf
6th International Sustainability Leadership Symposium, 8 / 9 September 2005
"The Market Value of Reputation"
www.sustainability-zurich.org
Laxenburg Forum
Management & Spiritualität Symposium, Nov 11 / 12 2005
laxenburgerforum.at/downloads/Pt_05_04_2005.pdf
Personal Communication Management
Alpen-Adria Universität, Klagenfurt, 29.09.-01.10.2005
www.pcm-lehrgang.at/inhalt/286.htm
Institute for International Management Consulting, FH Ludwigshafen
www.i-imc.de
Presentation at Swiss Chinese Chamber of Commerce Conference, March 28th 2006
"Reputation Management China Venture: How to communicate outsourcing of jobs to China"
http://www.sccc.ch/download/events/2006/20060328_Personal.Management.pdf

Founder & CEO
Since the year 2000, Bernhard Bauhofer has been pioneering the Corporate Reputation Management discipline in Switzerland and Europe. Within the Reputation Management Business Model all relevant factors such as Innovation, Human Resources,Communications, Corporate Governance und CEO are concertedly deployed. The client roster of Sparring Partners encompasses leading companies in the financial, retail and IT industry throughout Europe
“If there’s a man who knows about the importance of public perception it is Bernhard Bauhofer” (Maryam Nemazee Bloomberg TV-Presenter)
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